ASSAF SHIFT EDP FOR MEN

A bold woody spicy composition designed for the modern man. Shift by Assaf opens with vibrant top notes of blackcurrant, pink pepper, grapefruit, pineapple, bergamot, and lemon—a dynamic citrus-forward introduction. The heart reveals warm spice through cardamom, cinnamon, and ginger, creating depth and sophistication. It settles into a grounding base of patchouli and vetiver, delivering a lasting woody signature that evolves throughout the day.

Launched 2026. Perfect for those seeking a fresh yet masculine fragrance with character.